Michael Ashford

Trailblazer
DISC Type : DI

Senior Director of Customer Marketing at Sign In Solutions | Visitor Management System

Denver, Colorado, United States

Overview

Michael has no verified overview

Personality Overview

Friendly But Fast

Informal

Persuasive

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

1-2026
Senior Director of Customer Marketing at Sign In Solutions | Visitor Management System
2-2023
Curator & Head Speaker Coach at TEDxManitouSprings
10-2017 - 1-2026
Director of Marketing at The Receptionist
2-2017 - 6-2017
Vice President of Product Marketing at Granicus
1-2015 - 2-2017
Vice President of Marketing & Strategic Partnerships at Granicus

Education

8-2021 - 8-2024
Master of Science - MS from Kansas State University
2002 - 2006
Bachelor of Science - BS from Kansas State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Denver, Colorado, United States Job Level : Senior Designation : Senior Director of Customer Marketing at Sign In Solutions | Visitor Management System
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Michael take some risk or not?

  • They can take risks if necessary.

You And Michael

Personality Compatibility


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