Michael Austin

Commander
DISC Type : D

Director of Business Development & Growth Strategy at Sperling Interactive

Boston, Massachusetts, United States

Overview

Michael Austin is the Director of Business Development at Sperling Interactive, where he helps CMOs drive revenue through creative strategy and AI-driven solutions. With a background as an early web innovator and former CEO, he specializes in brand transformations and high-converting digital experiences. He holds an Associates Degree from Harper College.

Based on his professional activity, Michael appears to be a highly engaged networker who actively helps his connections find new opportunities. He celebrates team wins publicly and is focused on collaborative success with partners and clients, demonstrating a commitment to building strong professional relationships.

He is a published author, featured in "The Web Designers Idea Book Volume 2. "

Personality Overview

Risk-Taker

Strong-Willed

Very Quick

They are very proud of what they do.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Revenue-Driven Marketing
His entire professional focus is on helping CMOs and marketing leaders drive tangible growth and revenue through smarter, full-spectrum marketing solutions.
AI-Smart Solutions
His headline and role description highlight the use of "AI-smart funnels" and "tech-forward strategy" to deliver results for clients.
Brand Transformation
He emphasizes his work on everything from brand overhauls and clear positioning to cinematic visuals that make brands stand out.

Media Appearances

Michael has no verified media appearances

Work History

6-2024
Director of Business Development & Growth Strategy at Sperling Interactive
1-2012 - 7-2024
Solution Architect & CEO at Accomplish Media
1-2012 - 1-2021
CEO + Co-Founder at Create + Conquer
1-2009 - 1-2014
Solution Architect at BlueLuna
11-2010 - 4-2011
Interactive Director at PerkStreet Financial

Education

2000 - 2002
Associate's Degree from Harper College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Director of Business Development & Growth Strategy at Sperling Interactive
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take decisions very fast if you manage to convince them.
  • Can Michael take some risk or not?

  • The risks don’t matter much to them.

You And Michael

Personality Compatibility


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