Melanie De Witt

Wildcard
DISC Type : isc

Chief Nursing Information Officer at North Bristol NHS Trust

Bristol, England, United Kingdom

Overview

Melanie De Witt is the Chief Nursing Information Officer at North Bristol NHS Trust, leveraging nearly four decades of NHS experience to improve patient care through digital technology. She is a graduate of the NHS Digital Academy at Imperial College London and is passionate about large-scale digital implementation in acute care settings.

Committed to lifelong learning, Melanie actively engages in professional development and community support. She recently participated in a sponsored walk to raise funds for the Southmead Hospital Charity, demonstrating her dedication to healthcare causes beyond her professional role.

With a career spanning almost 40 years as a registered nurse within the NHS, she brings a deep and rare level of frontline experience to her digital transformation work.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Digital Transformation
Leads the rollout of Electronic Patient Record systems to streamline processes, improve documentation, and enhance patient safety, as discussed in recent interviews and presentations.
Quality of Care
Focuses on using consolidated data platforms and analytics to drive evidence-based improvements, enhance patient safety metrics, and support frontline nursing teams.
Clinical Collaboration
Emphasizes the importance of close collaboration between clinical, operational, and digital teams to ensure successful implementation of new technologies like electronic prescribing.

Media Appearances

Melanie has no verified media appearances

Work History

Chief Nursing Information Officer at North Bristol NHS Trust
5-2017 - 12-2020
Divisional Director of Nursing, Neurological & Muscular Skeletal Sciences Division at North Bristol NHS Trust
2-2015 - 5-2017
Head of Nursing, Neurosciences at North Bristol NHS Trust

Education

7-2024 - 10-2025
Florence Nightingale Digital Leadership Scholar from Florence Nightingale Foundation
Post Graduate Diploma from Imperial College London, NHS Digital Academy

More Information

Social Presence :

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Exp : 5 Location : Bristol, England, United Kingdom Job Level : Leadership Designation : Chief Nursing Information Officer at North Bristol NHS Trust
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Melanie

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Melanie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Melanie

Personality Compatibility


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