Michael Braun

Examiner
DISC Type : cs

Associate Professor of Marketing, and Corrigan Research Professor at SMU Cox School of Business

Dallas, Texas, United States

Overview

Michael has no verified overview

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are thorough and always follow a systematic approach.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

8-2013
Associate Professor of Marketing, and Corrigan Research Professor at SMU Cox School of Business
7-2006 - 8-2013
Associate Professor of Marketing at MIT Sloan School of Management
8-1999 - 1-2002
VP Global Affiliate Operations at chello broadband
9-1997 - 8-1999
Director, New Media at Marcus Cable
Doctoral Student at Wharton School

Education

2002 - 2006
PhD from The Wharton School
1994 - 1996
MBA from Duke University - The Fuqua School of Business

More Information

Social Presence :

Prographics :

Exp : 24 Location : Dallas, Texas, United States Job Level : N/A Designation : Associate Professor of Marketing, and Corrigan Research Professor at SMU Cox School of Business
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Michael

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Michael take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Michael

Personality Compatibility


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