Michael Catanzaro

Trailblazer
DISC Type : DI

President & Chief Brand Officer at The Brand Leader®

Greenville, South Carolina, United States

Overview

Michael has no verified overview

Personality Overview

Charismatic

Values Relationships

Achievement-Oriented

They are charming and have the ability to align others behind their decisions.  They will bat for you if they come to believe in you. They like to keep things under control.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

12-2025
President & Chief Brand Officer at The Brand Leader®
6-2025 - 12-2025
Founder at MCAT MKTG
3-2022 - 6-2025
Head of Global Brand Creative at MoneyGram
2017 - 3-2022
Director of Client Services & Business Partnerships at VITRO
2006 - 2017
Management Supervisor, Group Account Director at VITRO

Education

Bachelor of Arts - BA from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greenville, South Carolina, United States Job Level : Leadership Designation : President & Chief Brand Officer at The Brand Leader®
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Talk about yourself and some of your achievements at the start of the conversation
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Michael take some risk or not?

  • They can take risks if necessary.

You And Michael

Personality Compatibility


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