Michael Cobb in

Michael Cobb

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President / CEO at Sports Car Club of America, Inc. (SCCA)
📍 Colleyville, Texas, United States

Michael Cobb is the President and CEO of the Sports Car Club of America (SCCA), with over 20 years of experience transforming brands across the fitness, marketing, and technology sectors. Colleagues consistently describe him as a leader with tremendous passion, enthusiasm, and a strong strategic vision.

Deeply immersed in the world of motorsports, Michael is passionate about growing the racing community. He focuses on attracting the next generation of drivers and fans by leveraging new technologies to make the sport more accessible. His personal mantra appears to be about forward momentum and growth.

Unique fact: Before leading the SCCA, Michael successfully spearheaded the transformation of a 100-year-old company into a modern, industry-leading SaaS provider.

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Experience
34 Years
Current Role
President / CEO
Job Level
Leadership
Location
Colleyville, Texas, United States
Personality Overview

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Priorities

Topics Michael cares about

Motorsports Growth
As SCCA's CEO, he is focused on growing membership and developing the next generation of participants. His social media frequently features the hashtag #letsgrow.
Brand Transformation
A core theme in his career, he has a proven track record of revitalizing major brands, including Gold's Gym and his current work with the SCCA.
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Career

Work history

6-2017
President / CEO
Sports Car Club of America, Inc. (SCCA)
10-2012 - 5-2017
Chief Marketing Officer ► Key Strategic Acquisitions & Partnerships | Brand Transformation & Growth
Gold's Gym
8-2012 - 12-2015
Member of the Board of Directors ► Business Advisor | Tech Enabled Management Consulting
Zulahoo Inc.
1-2007 - 7-2012
President ► Brand Transformation | Organizational Health & Culture Building | Team Development
Inspirus, LLC
2003 - 2006
EVP, Sales & Marketing ► Brand Transformation | Market Expansion & Product Launch
RMS
In the press

Media appearances

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Education
Bachelor’s Degree
Sam Houston State University
Omnicom Global Senior Management Program
Babson College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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