Michael Cook in

Michael Cook

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Director at The 80/20 Business Consultancy
📍 United Kingdom

Michael is a C-suite level business advisor with decades of experience leading strategy, negotiation, and revenue growth initiatives across 60 countries. As Director at The 80/20 Business Consultancy, he advises a diverse clientele, from FTSE-listed multinationals to governments. People who have worked with him often describe him as insightful, engaging, and an expert communicator.

Outside of his consulting work, Michael is a keen observer of global politics and leadership. He frequently analyzes the negotiation tactics and media skills of world leaders, sharing his insights on major geopolitical events involving the US, China, Russia, and the UK. His interests include critical thinking and crisis management.

His career has spanned five continents and 60 countries, giving him a truly global business perspective.

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Experience
36 Years
Current Role
Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Michael shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michael cares about

Geopolitical Analysis
He frequently posts commentary on the actions of world leaders from the US, China, and Russia, and their impact on the democratic west.
High-Stakes Negotiation
He founded Negotiation Alchemy and analyzes the role of personal interests in complex political and business negotiations.
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Career

Work history

1-2024
Director
The 80/20 Business Consultancy
10-2021
Business Development Director (Consulting)
CoAlternative Energy
4-2005
Director
Negotiation Alchemy
1-1998 - 2-2005
Global Sales Director, Special Products Division
Triton International
5-1994 - 1-1998
Regional Director, EMEA and India
Triton International
In the press

Media appearances

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Education
2013 - 2013
Professional Coaching Certification
Co-Active Training Institute
2003 - 2004
Critical thinking & Leadership
Landmark
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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