Michael Cook

Commander
DISC Type : D

Director at The 80/20 Business Consultancy

United Kingdom

Overview

Michael is a C-suite level business advisor with decades of experience leading strategy, negotiation, and revenue growth initiatives across 60 countries. As Director at The 80/20 Business Consultancy, he advises a diverse clientele, from FTSE-listed multinationals to governments. People who have worked with him often describe him as insightful, engaging, and an expert communicator.

Outside of his consulting work, Michael is a keen observer of global politics and leadership. He frequently analyzes the negotiation tactics and media skills of world leaders, sharing his insights on major geopolitical events involving the US, China, Russia, and the UK. His interests include critical thinking and crisis management.

His career has spanned five continents and 60 countries, giving him a truly global business perspective.

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

They are less concerned about the product and more about its potential impact.  They respond better to strong and respectful interactions. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Geopolitical Analysis
He frequently posts commentary on the actions of world leaders from the US, China, and Russia, and their impact on the democratic west.
High-Stakes Negotiation
He founded Negotiation Alchemy and analyzes the role of personal interests in complex political and business negotiations.
Leadership Development
He provides training and coaching to senior leadership teams and is recognized for his expertise in behavioral management and leadership styles.

Media Appearances

Michael has no verified media appearances

Work History

1-2024
Director at The 80/20 Business Consultancy
10-2021
Business Development Director (Consulting) at CoAlternative Energy
4-2005
Director at Negotiation Alchemy
1-1998 - 2-2005
Global Sales Director, Special Products Division at Triton International
5-1994 - 1-1998
Regional Director, EMEA and India at Triton International

Education

2013 - 2013
Professional Coaching Certification from Co-Active Training Institute
2003 - 2004
Critical thinking & Leadership from Landmark

More Information

Social Presence :

Prographics :

Exp : 36 Location : United Kingdom Job Level : Mid-senior Designation : Director at The 80/20 Business Consultancy
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If convinced, they can reach decisions quite fast.
  • Can Michael take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Michael

Personality Compatibility


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