Michael Falkensteiner in

Michael Falkensteiner

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Senior Vice President Marketing Communications & Devices at Deutsche Telekom
📍 Bonn, North Rhine-Westphalia, Germany

Michael Falkensteiner is a highly experienced marketing leader, recently appointed as Head of Marketing Communications at Deutsche Telekom. He previously served as Director of Brand & Marketing Communications at Telefónica O2, where he led the acclaimed "can do" brand transformation. His career also includes brand leadership roles at BMW Group and Boston Consulting Group.

Outside of his corporate roles, Michael demonstrates a strong passion for academia and mentorship. He is a university lecturer in business communication and brand management at multiple institutions, including the Hochschule für Technik und Wirtschaft Berlin and Munich Business School, and has given guest lectures at other prestigious universities.

Unique fact: He actively balances his senior corporate leadership responsibilities with a parallel career as a university lecturer, shaping the next generation of marketing professionals.

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Experience
13 Years
Current Role
Senior Vice President Marketing Communications & Devices
Job Level
Leadership
Location
Bonn, North Rhine-Westphalia, Germany
Personality Overview

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Priorities

Topics Michael cares about

Brand Transformation
He has a track record of evolving major brands, notably leading the development of O2's successful "can do" brand platform and now taking on a new leadership role at Deutsche Telekom.
Marketing Education
His commitment to education is clear from his multiple long-standing university lecturer positions in Berlin and Munich, where he teaches brand strategy and business communication.
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Career

Work history

8-2024
Senior Vice President Marketing Communications & Devices
Deutsche Telekom
4-2023
University Lecturer
Hochschule für Technik und Wirtschaft Berlin
2-2021 - 7-2024
Director Brand & Marketing Communications
Telefónica Germany
3-2020 - 1-2021
Head of Brand
Telefónica Germany
7-2019 - 2-2020
Principal End-to-End Communications
Telefónica Germany
In the press

Media appearances

Personnel: Michael Falkensteiner to become O2 brand manager. Featured in Telefónica Germany
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Brand & Marketing Communications-Director Michael Falkensteiner verlässt O2 Telefónica. Featured in Telefónica Germany
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Education
The Emerging CMO: Strategic Marketing Leadership
Stanford University Graduate School of Business
High Potentials Leadership Program
Harvard Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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