Michael Giordano

Questioner
DISC Type : c

Head of Brand Marketing at Credit Acceptance

Boston, Massachusetts, United States

Overview

Michael has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

11-2023
Head of Brand Marketing at Credit Acceptance
12-2019 - 11-2023
Head of Marketing and Communications at Plymouth Rock Assurance
9-2017 - 11-2019
VP, Product Marketing at Liberty Mutual Insurance
2-2016 - 9-2017
Senior Partner Lead, Home & Personal Care at Google
5-2014 - 2-2016
Head of Brand Measurement Product Marketing at Google

Education

Bachelor of Arts - BA from Harvard University
MBA from The Tuck School of Business at Dartmouth

More Information

Social Presence :

Prographics :

Exp : 15 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Head of Brand Marketing at Credit Acceptance
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michael take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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