Michael Goller

Energizer
DISC Type : I

VP, Digital and Hardware Innovation at Avery Dennison

Styria, Austria

Overview

Michael Goller serves as the VP of Digital and Hardware Innovation at Avery Dennison, where he specializes in transforming retail and supply chains. With over two decades of experience, he focuses on creating scalable, outcome-driven solutions using modern technology. He holds a Doctorate in Technical Sciences from Technische Universität Graz.

He leads the atma. io connected product cloud, a platform assigning digital identities to items, which manages over 30 billion products across global supply chains.

Personality Overview

Imaginative

Believer

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Topics They Care About

Connected Product Clouds
He leads Avery Dennison's atma. io platform, which gives unique digital identities to physical items to enhance supply chain visibility and consumer engagement.
Supply Chain Traceability
Focuses on providing item-level traceability to help companies meet regulations like the EU's Digital Product Passport and improve operational efficiency.
Sustainability through Tech
Champions using technology to track carbon footprints, reduce waste, and enable a circular economy, particularly in the apparel and food industries.

Media Appearances

Michael Goller - Avery Dennison - Leaders in Logistics. Featured in Leaders in Logistics

See Now

Work History

10-2025
VP, Digital and Hardware Innovation at Avery Dennison
8-2024 - 10-2025
Senior Director Software Innovation at Avery Dennison
9-2023 - 11-2024
Senior Global Director, atma.io at Avery Dennison
1-2015 - 8-2019
CTO at Detego
1-2014 - 12-2014
Head of RFID System Engineering at Detego

Education

2010 - 2013
Dr. techn. from Technische Universität Graz
2005 - 2010
MSc from Technische Universität Graz

More Information

Social Presence :

Prographics :

Exp : 13 Location : Styria, Austria Job Level : Senior Designation : VP, Digital and Hardware Innovation at Avery Dennison
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Michael

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Michael take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Michael

Personality Compatibility


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