Michael Goller in

Michael Goller

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VP, Digital and Hardware Innovation at Avery Dennison
📍 Styria, Austria

Michael Goller serves as the VP of Digital and Hardware Innovation at Avery Dennison, where he specializes in transforming retail and supply chains. With over two decades of experience, he focuses on creating scalable, outcome-driven solutions using modern technology. He holds a Doctorate in Technical Sciences from Technische Universität Graz.

He leads the atma. io connected product cloud, a platform assigning digital identities to items, which manages over 30 billion products across global supply chains.

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Experience
13 Years
Current Role
VP, Digital and Hardware Innovation
Job Level
Senior
Location
Styria, Austria
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michael cares about

Connected Product Clouds
He leads Avery Dennison's atma. io platform, which gives unique digital identities to physical items to enhance supply chain visibility and consumer engagement.
Supply Chain Traceability
Focuses on providing item-level traceability to help companies meet regulations like the EU's Digital Product Passport and improve operational efficiency.
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Career

Work history

10-2025
VP, Digital and Hardware Innovation
Avery Dennison
8-2024 - 10-2025
Senior Director Software Innovation
Avery Dennison
9-2023 - 11-2024
Senior Global Director, atma.io
Avery Dennison
1-2015 - 8-2019
CTO
Detego
1-2014 - 12-2014
Head of RFID System Engineering
Detego
In the press

Media appearances

Michael Goller - Avery Dennison - Leaders in Logistics. Featured in Leaders in Logistics
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Education
2010 - 2013
Dr. techn.
Technische Universität Graz
2005 - 2010
MSc
Technische Universität Graz
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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