Michael Gordon

Balancer
DISC Type : S

SVP of Digital at Night

Los Angeles, California, United States

Overview

Michael Gordon is the SVP of Talent at Night, where he excels at identifying and developing profitable, creator-led businesses for top digital talent. Described by colleagues as a tenacious and results-driven "signer, " he previously managed major names like FaZe Clan and Cocomelon at Fullscreen. He holds a Bachelor of Science from the University of Arizona.

Michael has a strong interest in the creator economys intersection with consumer brands, championing innovative partnerships. He is also involved in promoting unique athletic events, such as hybrid fitness competitions that bring together diverse athletes.

Unique fact: He has been instrumental in managing some of the internets biggest creators and was recognized by The Hollywood Reporter for his work.

Personality Overview

Formal Mannered

Slow To Decisions

Risk-Averse

They are willing to make long-term decisions.  They like following the process even if it takes time to reach any conclusion. They are courteous and respectful but practical.

Topics They Care About

Creator-led Businesses
His focus is on building sustainable businesses around digital creators, moving beyond simple endorsements to full-fledged product launches and brand ownership.
Digital Talent Management
His entire career is built on signing, managing, and scaling the careers of digital-native talent, with a track record of identifying high-potential creators.
Creator Brand Deals
He frequently posts about successful collaborations between creators and major brands like Hardee's and AriZona Beverages, showcasing innovative marketing partnerships.

Media Appearances

Michael has no verified media appearances

Work History

2-2024
SVP of Digital at Night
3-2020
Vice President Talent Management at Night
1-2021
General Partner at Night Ventures
7-2013 - 3-2020
Director, Talent at Fullscreen Media
6-2013 - 12-2016
Senior Talent Manager at Fullscreen Media

Education

Bachelor of Science from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles, California, United States Job Level : Leadership Designation : SVP of Digital at Night

Interested in

Sports

Paintball

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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Encourage them to invite other key stakeholders for discussions
  • Unless they are the decision maker, bring other stakeholders into the process early
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Ensure that you don’t seem disinterested when speaking to them
  • Do not sound very transactional, make extra effort to be genuinely interested

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Michael

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can be some of the slowest decision makers.
  • Can Michael take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Michael

Personality Compatibility


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