Michael Hochbaum

Questioner
DISC Type : c

Growth Marketing Manager at Equinox

Brooklyn, New York, United States

Overview

Michael has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

3-2023
Growth Marketing Manager at Equinox
3-2022 - 11-2022
Website Optimization and Analytics Manager at Yext
10-2016 - 3-2022
Data Analyst at Dotdash Meredith
6-2015 - 10-2016
Web Data Analyst at Publishers Clearing House
1-2014 - 5-2015
Senior Account Strategist at MedNet Technologies

Education

Bachelor of Science - BS from Brooklyn College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Brooklyn, New York, United States Job Level : Middle Designation : Growth Marketing Manager at Equinox
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michael

Personality Compatibility


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