Michael Kerber

Enthusiast
DISC Type : i

President at Red Wheel/Weiser

Newburyport, Massachusetts, United States

Overview

Michael has no verified overview

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

11-2000
President at Red Wheel/Weiser
6-1998 - 10-2000
President at Tuttle Publishing
10-1990 - 5-1998
Sales Director, General Manager at Tuttle Publishing
5-1986 - 8-1990
VP, Director of Sales & Marketing at Salem House Publishing
10-1982 - 5-1986
Sales and Marketing Manager at Merrimack Book Service

Education

1978 - 1982
BA from Boston College

More Information

Social Presence :

Prographics :

Exp : 43 Location : Newburyport, Massachusetts, United States Job Level : N/A Designation : President at Red Wheel/Weiser
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Michael

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Michael take some risk or not?

  • They can take some low-probability risks if needed.

You And Michael

Personality Compatibility


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