Karol Ruciński

Observer
DISC Type : ic

Digital Manager & Media Champion - Consumer Health Division at Bayer Sp. z o.o.

Warsaw, Mazowieckie, Poland

Overview

Karol Ruciński is a Digital Manager at Bayers Consumer Health Division, specializing in eCommerce and digital strategy. His experience includes driving significant online sales growth at Sanofi and leading digital initiatives at Essity. He holds a Magister degree from the University of Warsaw.


He is a recipient of a Bronze Effie Award (2016) and earned a distinction in the 2017 Cannes Young Creatives competition.

Personality Overview

Curious

Value Driven

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

eCommerce Growth
Led a team at Sanofi that grew online sales five times faster than the market, demonstrating a focus on high-impact eCommerce strategies.
Omnichannel Engagement
Highlighted a recent success involving an omnichannel event that trained and engaged over 700 healthcare professionals, showing a focus on integrated digital-physical experiences.
Consumer Health Digital
His career at Bayer, Sanofi, and Essity has been focused on digital marketing and management within the Consumer Health (CHC) sector.

Media Appearances

Karol has no verified media appearances

Work History

7-2022
Digital Manager & Media Champion - Consumer Health Division at Bayer Sp. z o.o.
4-2022 - 6-2022
Digital Manager - Consumer Health Division at Bayer Sp. z o.o.
8-2021 - 3-2022
Regional Digital Manager EE&MEA at Essity
9-2020 - 7-2021
eCommerce Lead at Sanofi Polska
5-2019 - 9-2020
Digital Manager CHC at Sanofi Polska

Education

2006 - 2011
Magister from University of Warsaw

More Information

Social Presence :

Prographics :

Exp : 12 Location : Warsaw, Mazowieckie, Poland Job Level : Middle Designation : Digital Manager & Media Champion - Consumer Health Division at Bayer Sp. z o.o.
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Insights For Selling To Karol

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karol is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Karol

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Karol move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Karol take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Karol

Personality Compatibility


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