Michael Lewis

Commander
DISC Type : D

Founder at Sustainable Souls, Inc

Belmont, Massachusetts, United States

Overview

Michael Lewis is a retail data expert and the Founder of Sustainable Souls, Inc. He specializes in helping retailers uncover hidden revenue by analyzing sales and inventory data with a merchants perspective. He holds a Bachelor of Arts from Emerson College and pursued a Master of Sports Leadership at Northeastern University.

Outside of his main work, Michael is an author with a book on retail concepts planned for a 2026 release. He shows a keen interest in supporting small businesses and innovative products. His career, deeply rooted in the sporting goods industry, reflects a long-standing passion for sports and retail.

He is the inventor of "My Burrito Stand, " a patented holder designed to keep food items like burritos upright.

Personality Overview

Impact-Driven

Risk-Taker

Strong-Willed

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Retail Data Analysis
Helps retailers find uncaptured revenue by analyzing sales and inventory data to identify missed opportunities and flawed sizing curves.
Inventory Management
Focuses on optimizing line plans and preventing stockouts, which he notes can cost retailers a significant percentage of their revenue.
Sustainable Manufacturing
His company, Sustainable Souls, combines print-on-demand with sourcing sustainable raw materials, such as recycled plastic content, for apparel.

Media Appearances

Our Mission & Team - Sustainable Souls, Inc. Featured in Sustainable Souls, Inc (official website)

See Now

Work History

8-2019
Founder at Sustainable Souls, Inc
12-2015 - 1-2024
Chief Growth Officer at Michael Alan Studios
4-2012 - 12-2015
Director of Planning, Purchasing and Merchandising - Nathan Sports at United Sports Brands
3-2010 - 3-2012
Senior Merchant at City Sports, Inc.
4-2005 - 3-2010
Equipment & License Buyer at City Sports, Inc.

Education

Bachelor of Arts - BA from Emerson College
Coursework towards Master of Sports Leadership from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Belmont, Massachusetts, United States Job Level : Leadership Designation : Founder at Sustainable Souls, Inc
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Michael take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Michael

Personality Compatibility


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