Michael McDonald in

Michael McDonald

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Assistant Head Coach of Marketing at Jeff Wyler Automotive Family
📍 Cincinnati Metropolitan Area, United States

Michael is the Assistant Head Coach of Marketing at Jeff Wyler Automotive Family and a recognized "Dealers Under 40" honoree by Auto Remarketing. He specializes in leveraging first-party data and CDPs in the automotive space and holds an MBA from The University of Southern Mississippi.

Outside of his core marketing role, Michael shows a keen interest in team building and community-focused events, such as his companys branding retreat and the Wyler FastLane event for kids. He values how shifting environments can enhance perspective and create wonder.

He is a featured main stage panelist at the upcoming 2025 Digital Marketing Strategies Conference.

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Experience
6 Years
Current Role
Assistant Head Coach of Marketing
Job Level
Mid-senior
Location
Cincinnati Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michael cares about

First-Party Data
Advocates for using Customer Data Platforms (CDPs) to cleanse, unify, and activate dealership data, viewing it as a critical asset for modern marketing.
Automotive Marketing
An experienced automotive professional, he speaks on topics like paid media strategies and has a background that spans from sales consultant to marketing director.
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Career

Work history

5-2024
Assistant Head Coach of Marketing
Jeff Wyler Automotive Family
5-2022
Member
Auto Genius
1-2020 - 5-2024
Marketing Director
Walt Massey Automotive Group
5-2019 - 1-2020
Assistant Marketing Coordinator
Walt Massey Automotive Group
1-2019 - 5-2019
Sales Consultant
Walt Massey Automotive Group
In the press

Media appearances

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Education
8-2022 - 5-2024
Master of Business Administration - MBA
The University of Southern Mississippi
2014 - 2018
Bachelor of Arts - BA
The University of Southern Mississippi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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