Michael Nurse

Enthusiast
DISC Type : i

Vice President & General Manager at Sinclair Inc.

Dayton Metropolitan Area, United States

Overview

Michael has no verified overview

Personality Overview

Non-Confrontational

Consensus Focused

Optimistic

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

10-2023
Vice President & General Manager at Sinclair Inc.
9-2019
Vice President & General Manager at Sinclair Inc.
6-2014 - 8-2019
Vice President & General Manager at The E.W. Scripps Company
7-2013 - 6-2014
President & General Manager at WKBW-TV
4-2002 - 6-2013
Station Manager/Vice President of Sales at WKBW-TV

Education

9-1980 - 5-1984
Bachelor of Arts from Boston College

More Information

Social Presence :

Prographics :

Exp : 29 Location : Dayton Metropolitan Area, United States Job Level : Senior Designation : Vice President & General Manager at Sinclair Inc.
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Michael

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Michael take some risk or not?

  • They can take some low-probability risks if needed.

You And Michael

Personality Compatibility


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