Michael Palermo

Pioneer
DISC Type : SDI

Marketing Director at Orange County Pools & Spas

Bedford, New York, United States

Overview

Michael is a creative director and marketing strategist specializing in branded video content for companies like NBC and Nickelodeon. He founded Barnstormer Media and is a graduate of Ithaca College. Colleagues and clients often describe him as talented, patient, approachable, and a world-class talent who brings the "wow" factor.

Outside of work, Michael is a proponent of disciplined focus, using SMART goals for personal and professional achievement. He has an interest in astronomy and celestial events like auroras and comets, and he contemplates the societal impact of technology, such as shrinking attention spans in the digital age.

He co-founded a creative agency from the ground up and directed a two-season animated series for preschool children.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Branded Video Content
He runs Barnstormer Media, which creates branded video content for businesses of all sizes to drive growth and customer engagement.
Creative Storytelling
He develops brand stories and go-to-market strategies, distilling complex ideas into engaging content for a wide range of audiences.
Disciplined Goal-Setting
He is a strong believer in SMART goals and has shared that his personal focus for the year is to remain disciplined.

Media Appearances

Michael has no verified media appearances

Work History

4-2025
Marketing Director at Orange County Pools & Spas
1-2024
Creative Director | Head of Content at Barnstormer Media
12-2023
Founder/Executive Creative Director at Barnstormer Pictures LLC
10-2020 - 3-2022
Outsourced Marketing Director at TRIVVER
9-2018 - 8-2021
Outsourced CMO at OsteoStrong

Education

1990 - 1993
Bachelor's degree from Ithaca College

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bedford, New York, United States Job Level : Mid-senior Designation : Marketing Director at Orange County Pools & Spas
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Michael

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are generally fast movers and can take quick decisions
  • Can Michael take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Michael

Personality Compatibility


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