Michael Petery

Critic
DISC Type : C

Director | GTM at FullEnrich

New York, New York, United States

Overview

Michael Petery is the Global Head of Partnerships at Cognism, where he specializes in creating B2B SaaS ecosystems that connect sales teams with new business opportunities. His background includes a degree in Community Health from Utah Valley University and an Inbound Certification, underpinning his unique approach to building business relationships.

As an active member of professional communities like Partnership Leaders and Revenue Collective, Michael shows a dedication to networking and sharing knowledge within the sales and partnership space. He focuses on fostering collaboration and advancing industry best practices beyond his core role.

He believes that partnerships are relationships, not just product integrations, and must be treated as such to achieve their full potential.

Personality Overview

Negotiator

Critic

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

B2B Partnerships
As Global Head of Partnerships, he frequently discusses co-selling, integrations, and the philosophy of building strong partner relationships to drive revenue.
Revenue Growth
He participated in a webinar focused on how sales teams can leverage strategic partnerships to boost revenue and close deals faster.
Pipeline Generation
He promotes learning about the evolving approaches to pipeline generation, highlighting its importance for top B2B sales teams.

Media Appearances

Michael has no verified media appearances

Work History

4-2026
Director | GTM at FullEnrich
2-2025 - 4-2026
Head of Partnerships at FullEnrich
2-2022
Member at Partnership Leaders
4-2021
Member at Revenue Collective
10-2020 - 10-2024
Global Head of Partnerships at Cognism

Education

Community Health from Utah Valley University
Education details unavailable from Utah Valley University

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Mid-senior Designation : Director | GTM at FullEnrich
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Michael

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michael take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michael

Personality Compatibility


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