Michael Richards in

Michael Richards

Inspirer · DISC type id
Chief Revenue Officer (CRO) at Unite Digital LLC
📍 Northville, Michigan, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
25 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
Northville, Michigan, United States
Personality Overview

How Michael shows up

Charming & Persuasive
Decisive
Fast Adopter

They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Priorities

Topics Michael cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2021
Chief Revenue Officer (CRO)
Unite Digital LLC
1-2020 - 12-2020
President
Colync
10-2009 - 12-2019
President
Trilogy
9-2008 - 9-2009
Senior Consultant
J.D. Power
3-2006 - 7-2008
General Marketing Manager, Lincoln Mercury Division
Ford Motor Company
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1981 - 1985
Bachelor of Business Administration - BBA
Eastern Michigan University
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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