Michael Rotolo

Critic
DISC Type : C

National Director - AECO at SolidCAD

Richmond Hill, Ontario, Canada

Overview

As National Director for AECO at SolidCAD, Michael Rotolo leads a national sales team providing technology solutions for design and construction. With over 15 years of industry experience and a background in CAD management, he focuses on consultative sales. Colleagues describe him as efficient, personable, and insightful about industry trends.

His team was the exclusive host of Northbound, Canadas premier Bluebeam event, showcasing the latest in construction software.

Personality Overview

Information Seeker

Critic

Precise

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

AECO Digital Maturity
He recently spoke on this topic at a partner meeting for AME Consulting Group, demonstrating his expertise in industry-wide technology adoption.
Construction Technology
His career is focused on helping firms leverage design and construction data, highlighted by his involvement with Bluebeam and publications like "The Road to BIM".
Consultative Sales
With training in MEDDIC, he emphasizes understanding client needs to create satisfaction first, a core tenet of his sales leadership philosophy.

Media Appearances

Michael Rotolo | National Director — AEC. Featured in SolidCAD Blog

See Now

Work History

2-2023
National Director - AECO at SolidCAD
10-2019 - 2-2023
National Director - AEC at SolidCAD
2-2015 - 11-2019
National Team Lead - AEC at SolidCAD
3-2000 - 2-2004
CAD System Support - MTEC Engineering Services at Oxford Properties Group

Education

6-2025 - 6-2025
Introduction to MEDDIC from MEDDIC Academy
1998 - 2002
Computer Networking from Seneca Polytechnic

More Information

Social Presence :

Prographics :

Exp : 14 Location : Richmond Hill, Ontario, Canada Job Level : Mid-senior Designation : National Director - AECO at SolidCAD
URL has been copied!

Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Michael

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Michael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Michael

Personality Compatibility


Other SolidCAD Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.