Michael Sheeler

Initiator
DISC Type : Di

CRM Engineer & Database Architect at CRMgineering

Toronto, Ontario, Canada

Overview

Michael is a creative marketing expert with over 12 years of experience, now specializing as an independent CRM Engineer and Database Architect with a focus on HubSpot. He holds a Chartered Designation from the Canadian Marketing Association. Colleagues frequently describe him as strategic, supportive, and a great problem-solver.

He is passionate about his professional growth, referring to it as a "long education journey." Michael is dedicated to continuous learning and has consistently achieved honors awards for his certifications from HubSpot and the Canadian Marketing Association.

Personality Overview

Confident

Impact-Oriented

Conviction Driven

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

HubSpot Integration
His current role is an independent CRM Engineer, and he has recently earned multiple advanced HubSpot certifications, showing deep expertise.
Marketing Strategy
Draws on over 12 years of industry experience, including roles as a Marketing Director, to develop and implement comprehensive marketing strategies.
Continuous Learning
Actively pursues and shares his achievements in earning new professional certifications, stating he is on a "long education journey."

Media Appearances

Michael has no verified media appearances

Work History

10-2023
CRM Engineer & Database Architect at CRMgineering
11-2021 - 10-2023
HubSpot Implementation Specialist at Auden Digital
11-2021 - 10-2023
Marketing Director at DanceBUG Inc.
1-2021 - 1-2022
Director of Marketing and Communications at 4-H Canada
1-2021 - 6-2021
Senior Director Of Marketing at 3408 Technologies

Education

2019 - 2021
Chartered Designation (equivalent to Bachelor's degree) from Canadian Marketing Association
2019 - 2020
Expert Certification from Google Mobile Academy

More Information

Social Presence :

Prographics :

Exp : 16 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : CRM Engineer & Database Architect at CRMgineering
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Michael take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Michael

Personality Compatibility


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