Michael Tanner

Enthusiast
DISC Type : i

Executive Vice President/Chief Executive Officer at United States Trotting Association

Columbus, Ohio, United States

Overview

Michael has no verified overview

Personality Overview

Non-Confrontational

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

1-2009
Executive Vice President/Chief Executive Officer at United States Trotting Association
10-2005 - 12-2008
Director of Racing Operations - Harrah's Chester at Harrah's Entertainment
12-1993 - 9-2005
Director of Marketing, Media and Simulcasting at Gulfstream Park
1-1992 - 11-1993
Publicity Manager at Detroit Race Course

Education

2010 - 2012
MBA from The Ohio State University Fisher College of Business
1989 - 1991
Postgraduate Study from Bowling Green State University

More Information

Social Presence :

Prographics :

Exp : 34 Location : Columbus, Ohio, United States Job Level : N/A Designation : Executive Vice President/Chief Executive Officer at United States Trotting Association
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Michael

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Michael take some risk or not?

  • They can take some low-probability risks if needed.

You And Michael

Personality Compatibility


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