Michael Taylor

Enthusiast
DISC Type : i

IT Director at Mercedes-AMG Petronas Formula One Team

Greater Northampton Area, United Kingdom

Overview

Michael Taylor is a senior IT leader with over two decades of experience in the high-pressure environment of Formula One, currently serving as IT Director for the Mercedes-AMG Petronas F1 Team. He focuses on implementing cost-effective, high-performance technology solutions and leading global IT teams. He holds a CIO Pocket MBA from Boston University.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

ERP Modernization
He is leading the team's groundbreaking partnership with SAP to modernize their core ERP platform, enhancing capabilities to meet new financial regulations and drive performance.
AI in Motorsport
Explores how AI and machine learning can provide a greater understanding of data, while acknowledging the challenge of applying generative AI in a deterministic racing environment.
Trackside IT Operations
Manages the complex and time-sensitive IT infrastructure required at over 20 global race locations simultaneously, a critical function for race weekend success.

Media Appearances

Michael has no verified media appearances

Work History

3-2020
IT Director at Mercedes-AMG Petronas Formula One Team
7-2017 - 3-2020
Head of Digital Technology at Mercedes-AMG Petronas Formula One Team
4-2015 - 6-2017
Business Applications Manager at Mercedes-AMG Petronas Formula One Team
1-2014 - 4-2015
IT/IS Director at Lotus F1 Team
1-2012 - 12-2013
Deputy IT/IS Director at Lotus F1 Team

Education

2012 - 2012
CIO Pocket MBA from Questrom School of Business, Boston University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Northampton Area, United Kingdom Job Level : Mid-senior Designation : IT Director at Mercedes-AMG Petronas Formula One Team
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Michael

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Michael take some risk or not?

  • They can take some low-probability risks if needed.

You And Michael

Personality Compatibility


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