Michael Thinschmidt

Questioner
DISC Type : c

Head, Sales Engineering at Crownpeak

Greater Munich Metropolitan Area, Germany

Overview

Michael is the Head of Sales Engineering at Crownpeak, specializing in Digital Experience Platforms (DXP). With a background in Wirtschaftsinformatik and a "Generative AI Leader" certification, he is passionate about designing high-quality technical solutions. Colleagues describe him as an "extraordinary Rockstar" with "brilliant technical skills" and a high-performing mindset.

Beyond his professional focus on technology and engineering, Michael shows a keen interest in the automotive industry, particularly following the BMW Group and AUDI AG. This suggests an appreciation for high-performance design and engineering that complements his work in the digital space.

He recently earned a "Generative AI Leader" certification and is fascinated by the "insane speed" of AIs ongoing development.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

DXP Solutions
His entire career is focused on Digital Experience Platforms, from project management and architecture to his current leadership role in sales engineering.
Pace of AI
Recently became a certified "Generative AI Leader" and is vocal about the rapid speed of development in the field, highlighting how quickly standards evolve.
Solution Architecture
He is passionate about designing and delivering high-quality technical solutions that help businesses achieve their digital transformation goals.

Media Appearances

Michael has no verified media appearances

Work History

2-2025
Head, Sales Engineering at Crownpeak
11-2023 - 2-2025
Director, Solutions Architecture at Crownpeak
2-2023 - 11-2023
Manager, Solutions Architecture at Crownpeak
4-2019 - 1-2022
Senior Project Manager at e-Spirit GmbH
1-2017 - 3-2019
Project Manager at e-Spirit GmbH

Education

2009 - 2011
BA (Honours) from Middlesex University
2007 - 2009
Wirtschaftsinformatik from Deggendorf Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Munich Metropolitan Area, Germany Job Level : N/A Designation : Head, Sales Engineering at Crownpeak
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michael

Personality Compatibility


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