Michael Thornhill

Energizer
DISC Type : I

Managing Director at VioVet

Greater London, England, United Kingdom

Overview

Michael is an experienced CEO and Managing Director at VioVet, with over 20 years of expertise in scaling e-commerce and retail businesses. He holds an MBA from Cranfield School of Management and has a strong background in business leadership, technology, and strategic marketing. Colleagues have described him as instrumental in business planning.

He engineered the turnaround of ActivInstinct, growing it from a £3m loss-making business to a profitable £30m company, leading to its acquisition by JD Sports.

Personality Overview

Big Picture Person

Full Of Energy

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

E-commerce Growth
He has a significant track record in scaling online retail businesses, as demonstrated by his leadership roles at both VioVet and ActivInstinct.
Business Turnarounds
He led a complete restructure of ActivInstinct, successfully transforming it from a business with heavy losses into a highly profitable one.
Retail M&A
He has direct experience managing the exit process, having successfully led the sale of his former company, ActivInstinct, to the JD Sports Group.

Media Appearances

Michael Andrew Thornhill joined VioVet as Managing Director. Featured in Owler

See Now

Work History

1-2020
Managing Director at VioVet
1-2018 - 4-2019
Commercial Director at Immediate Media Co
1-2016 - 12-2017
Consultant at Thornhill Consulting
3-2008 - 12-2015
CEO at ActivInstinct
8-2007 - 2-2008
Marketing Director at ActivInstinct

Education

2002 - 2003
MBA from Cranfield School of Management
1998 - 2000
MA from Liverpool John Moores University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at VioVet
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Michael

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Michael take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Michael

Personality Compatibility


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