Michael Thornhill in

Michael Thornhill

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Managing Director at VioVet
📍 Greater London, England, United Kingdom

Michael is an experienced CEO and Managing Director at VioVet, with over 20 years of expertise in scaling e-commerce and retail businesses. He holds an MBA from Cranfield School of Management and has a strong background in business leadership, technology, and strategic marketing. Colleagues have described him as instrumental in business planning.

He engineered the turnaround of ActivInstinct, growing it from a £3m loss-making business to a profitable £30m company, leading to its acquisition by JD Sports.

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Experience
24 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

How Michael shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michael cares about

E-commerce Growth
He has a significant track record in scaling online retail businesses, as demonstrated by his leadership roles at both VioVet and ActivInstinct.
Business Turnarounds
He led a complete restructure of ActivInstinct, successfully transforming it from a business with heavy losses into a highly profitable one.
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Career

Work history

1-2020
Managing Director
VioVet
1-2018 - 4-2019
Commercial Director
Immediate Media Co
1-2016 - 12-2017
Consultant
Thornhill Consulting
3-2008 - 12-2015
CEO
ActivInstinct
8-2007 - 2-2008
Marketing Director
ActivInstinct
In the press

Media appearances

Michael Andrew Thornhill joined VioVet as Managing Director. Featured in Owler
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Education
2002 - 2003
MBA
Cranfield School of Management
1998 - 2000
MA
Liverpool John Moores University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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