Michael Thornhill in

Michael Thornhill

Energizer · DISC type I
Managing Director at VioVet
📍 Greater London, England, United Kingdom

Michael is an experienced CEO and Managing Director at VioVet, with over 20 years of expertise in scaling e-commerce and retail businesses. He holds an MBA from Cranfield School of Management and has a strong background in business leadership, technology, and strategic marketing. Colleagues have described him as instrumental in business planning.

He engineered the turnaround of ActivInstinct, growing it from a £3m loss-making business to a profitable £30m company, leading to its acquisition by JD Sports.

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Experience
24 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

How Michael shows up

Big Picture Person
Full Of Energy
Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Michael cares about

E-commerce Growth
He has a significant track record in scaling online retail businesses, as demonstrated by his leadership roles at both VioVet and ActivInstinct.
Business Turnarounds
He led a complete restructure of ActivInstinct, successfully transforming it from a business with heavy losses into a highly profitable one.
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Career

Work history

1-2020
Managing Director
VioVet
1-2018 - 4-2019
Commercial Director
Immediate Media Co
1-2016 - 12-2017
Consultant
Thornhill Consulting
3-2008 - 12-2015
CEO
ActivInstinct
8-2007 - 2-2008
Marketing Director
ActivInstinct
In the press

Media appearances

Michael Andrew Thornhill joined VioVet as Managing Director. Featured in Owler
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Education
2002 - 2003
MBA
Cranfield School of Management
1998 - 2000
MA
Liverpool John Moores University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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