Michael Ulibarri in

Michael Ulibarri

Wildcard · DISC type cis
Sr. Executive VP - Sales and Marketing at LA Fitness
📍 Greater Houston, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
31 Years
Current Role
Sr. Executive VP - Sales and Marketing
Job Level
Leadership
Location
Greater Houston, United States
Personality Overview

How Michael shows up

Requires Proof
Friendly But Slow
Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Michael cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2007
Sr. Executive VP - Sales and Marketing
LA Fitness
5-2000 - 5-2007
District Vice President
LA Fitness
9-1994 - 5-2000
General Manager
LA Fitness
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1982 - 1984
Associate of Science (A.S.)
ITT Technical Institute-West Covina
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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