Michael Westafer

Critic
DISC Type : C

Director of Sales and Marketing at PRESCRIPTION LANDSCAPE INC

Lake Elmo, Minnesota, United States

Overview

Michael has no verified overview

Personality Overview

ROI Driven

Objective Thinker

Critic

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

8-2024
Director of Sales and Marketing at PRESCRIPTION LANDSCAPE INC
12-2023 - 8-2024
Architectural specifier at Glen-Gery
1-2020 - 12-2023
Territory Sales Manager at Techo-Bloc
4-2013 - 4-2020
President at USA Masonry & Landscape Supply LLC
7-2011 - 12-2019
President at Westafer Enterprises

Education

1991 - 1993
M.Ed from University of the Pacific
1984 - 1989
B.A. from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 14 Location : Lake Elmo, Minnesota, United States Job Level : Mid-senior Designation : Director of Sales and Marketing at PRESCRIPTION LANDSCAPE INC
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Michael

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michael take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michael

Personality Compatibility


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