Michael Wyrley-Birch in

Michael Wyrley-Birch

Pioneer · DISC type DSI
Board Member at CASSETTE
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
21 Years
Current Role
Board Member
Location
London, England, United Kingdom
Personality Overview

How Michael shows up

Decisive But Friendly
Driven But Considerate
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Priorities

Topics Michael cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

11-2017
Board Member
CASSETTE
9-2024
Board Member
The Fieldbar Co.
9-2022
Advisory Board Member
Anthropy UK
1-2019 - 1-2023
CEO
The Story House
5-2017 - 1-2023
Group CEO
TRO
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
11-2013 - 11-2014
Senior Management Programme
OmnicomUniversity
2-1991 - 11-1994
BSc(Hons)QS
University of Cape Town
1984 - 1988
Education details unavailable
St Andrew's College, Grahamstown
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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