Michael Zuelke in

Michael Zuelke

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Equipment Specialist at Benco Dental
📍 Leander, Texas, United States

Michael Zuelke is a dental industry expert with over 20 years of experience in supply and equipment procurement. Now an Equipment Specialist at Benco Dental, he previously founded ZuSo Dental to enhance practice efficiency. He holds a Bachelor of Applied Science from the University of Oregon.

Beyond his professional focus, Michael maintains a strong connection to his alma mater, the University of Oregon. He is likely an avid follower of their sports teams and community activities, reflecting a lasting sense of school pride and involvement.

He is an entrepreneur who founded his own company, ZuSo Dental, to create transformative procurement solutions for the dental industry.

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Experience
28 Years
Current Role
Equipment Specialist
Job Level
Junior
Location
Leander, Texas, United States
Personality Overview

How Michael shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michael cares about

Dental Practice Efficiency
He emphasizes streamlining systems to combat rising overhead costs, a significant concern for dentists he has highlighted.
Entrepreneurship in Dental
He founded ZuSo Dental to merge deep industry insight with new strategies, demonstrating a passion for building innovative solutions.
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Career

Work history

9-2025
Equipment Specialist
Benco Dental
8-2023 - 9-2025
Founder & CEO
ZuSo Dental
1-2020 - 8-2023
Dental Products Specialist
Midwest Dental Equipment & Supply
1-2005 - 1-2020
Account Manager
Burkhart Dental
6-1997 - 9-2004
Practice Management Consultant
ZUELKE & ASSOCIATES INC.
In the press

Media appearances

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Education
1992 - 1997
Bachelor of Applied Science (B.A.Sc.)
University of Oregon
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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