Michaela Venuti

Enthusiast
DISC Type : i

Principal at TCG

Menlo Park, California, United States

Overview

Michaela Venuti is a Principal at TCG, where she focuses on identifying and evaluating new investment opportunities. A graduate of Princeton University with a B. A. in Economics, she has a background in consumer and software investments and holds board positions at companies like Sketchy and Lovevery.

Based on her professional activities, Michaela values founder-led companies with passionate fan bases and is interested in the consumerization of education. She is also publicly supportive of her familys entrepreneurial ventures, having promoted her brothers startup that provides legal solutions for new companies.

She was instrumental in TCGs investment into Sketchy, a company that helps medical students learn complex topics through visual memory techniques.

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Creator Economy
Her firm, TCG, focuses on brands that shape culture and she was directly involved in the partnership with podcasting company Goalhanger.
Venture Investing
As a Principal at TCG, she is actively seeking and evaluating new investment opportunities and has publicly shared posts about hiring for investment roles.
Educational Technology
She took a board position at Sketchy following TCG's investment, expressing interest in how technology can augment and consumerize education.

Media Appearances

Michaela has no verified media appearances

Work History

1-2024
Principal at TCG
1-2020 - 12-2023
Vice President at TCG
3-2019 - 12-2019
Investor at TCG
Investor at Goalhanger
Board Observer at Audiochuck

Education

Bachelor of Arts (B.A.) from Princeton University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Menlo Park, California, United States Job Level : Middle Designation : Principal at TCG
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Insights For Selling To Michaela

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michaela is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Michaela

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Michaela move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Michaela take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Michaela

Personality Compatibility


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