Michal Norman in

Michal Norman

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Fractional Product Marketing · Content Strategy · UX Writing (Independent Consultant) at Self-employed
📍 Israel

Michal Norman is an independent consultant with over a decade of experience in product marketing, content strategy, and UX writing for SaaS startups. Described as customer-focused and driven, she partners directly with founders in cyber, fintech, and biotech to craft clear, growth-oriented narratives. She holds an MBA and a bachelors from Tel Aviv University.

Based near Tel Aviv, she is a resilient professional who has demonstrated the ability to maintain focus and deliver results even under challenging circumstances, such as running a webinar from home during a conflict while caring for her two children.

Unique fact: She successfully launched a major webinar for a client while working from home in the middle of a war zone.

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Experience
2 Years
Current Role
Fractional Product Marketing · Content Strategy · UX Writing (Independent Consultant)
Job Level
Junior
Location
Israel
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Michal cares about

SaaS Storytelling
Specializes in turning complex tech products into clear, growth-ready stories that connect with the market, as stated in her professional summary.
AI for Marketers
Believes marketers who effectively use AI will have a significant competitive advantage, rather than viewing the technology as a threat to their job.
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Career

Work history

Fractional Product Marketing · Content Strategy · UX Writing (Independent Consultant)
Self-employed
10-2025
Product marketing specialist | UX writer
Elementor
11-2024 - 9-2025
Product Marketing Specialist
Vayu
9-2025
Product Marketing Specialist
anecdotes
6-2020 - 7-2022
Product Marketing Specialist
TechSee
In the press

Media appearances

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Education
2009 - 2013
Bachelor's Degree
Tel Aviv University
2018 - 2020
Master of Business Administration - MBA
The College of Management Academic Studies
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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