Adam Boyle

Commander
DISC Type : D

VP of Product & Engineering at Tackle.io

Ottawa, Ontario, Canada

Overview

Adam Boyle is the VP of Product & Engineering at Tackle. io, where he leads the development of their Cloud GTM Platform. A Carleton University graduate, he is a visionary leader with deep expertise in growing revenue through scalable SaaS solutions. Colleagues consistently describe him as a "customer-obsessed" and "amazing leader. "

He is a recognized pioneer in utilizing cloud marketplaces as a go-to-market channel and received Trend Micros highest MVP award for "Change" for his transformational work in driving customer-centricity and product management excellence.

Personality Overview

Very Quick

Candid & Clear

Risk-Taker

They are not focused on building rapport and relationships.  They respond well to strong and respectful communication. They are very proud of what they do.

Topics They Care About

Cloud GTM
He is a pioneer in building and scaling cloud go-to-market strategies and recently co-authored a playbook on leveraging cloud marketplaces for product-led growth.
Product-Led Growth
He frequently writes about modernizing B2B sales by combining PLG tactics with cloud marketplaces to remove friction and meet the needs of today's buyers.
Customer Centricity
Recommendations repeatedly praise his "customer-first ethic" and his laser focus on engaging with customers to solve their most pressing problems.

Media Appearances

Adam has no verified media appearances

Work History

7-2022
VP of Product & Engineering at Tackle.io
4-2020 - 7-2022
VP of Product Management and Engineering, Cloud One at Trend Micro
9-2014 - 4-2020
Head of Product Management, Hybrid Cloud Security at Trend Micro
1-2009 - 9-2014
Senior Product Manager, Avaya Aura® Collaboration Environment & Agile Communications Environment® at Avaya
10-2004 - 1-2009
Software Architect Leader, Systems Design - Platform Engineering at Nortel

Education

Bachelor of Commerce from Carleton University
Bachelor of Computer Science from Carleton University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Ottawa, Ontario, Canada Job Level : Senior Designation : VP of Product & Engineering at Tackle.io
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Adam

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They can take decisions very fast if you manage to convince them.
  • Can Adam take some risk or not?

  • The risks don’t matter much to them.

You And Adam

Personality Compatibility


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