Michele Meyer

Cheerleader
DISC Type : Is

Non Executive Director at BARK

Greater Minneapolis-St. Paul Area, United States

Overview

Michele is a seasoned enterprise leader with over 30 years of P&L experience at General Mills, now serving as an Operating Partner and Independent Board Director. She leverages her expertise in brand growth and consumer insights from her MBA at Texas McCombs to advise high-growth companies.

Outside of her board responsibilities, Michele is passionate about mentoring and guiding purpose-led brands, particularly in the natural foods and wellness space. She is driven by a desire to help smaller, innovative companies succeed in the competitive consumer market.

After a three-decade career leading multi-billion dollar brands, she pivoted to focus exclusively on helping emerging, mission-driven companies scale their operations.

Personality Overview

Vocal & Expressive

Story-Driven

Cheerful

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Purpose-Led Brands
She serves on the boards of multiple mission-driven companies, including those focused on clean eating, natural beauty, and better-for-you snacks.
CPG Brand Growth
Her career is defined by driving profitable brand growth for both large corporations like General Mills and emerging CPG startups.
Natural & Wellness Products
Her current board roles at Kevin's Natural Foods, Pacha Soap Co. , and Quinn demonstrate a clear focus on the health and wellness consumer sector.

Media Appearances

BARK appoints new independent directors. Featured in PetfoodIndustry

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BARK welcomes Paulette Dodson and Michele Meyer to its Board of Directors. Featured in Talent4Boards

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Work History

4-2022
Non Executive Director at BARK
1-2022
Non Executive Director at Pacha Soap Co.
10-2020
Operating Partner at NewRoad Capital Partners
6-2021
Non Executive Director at QUINN
9-2021 - 10-2023
Non Executive Director at Kevin's Natural Foods

Education

1986 - 1998
Master of Business Administration - MBA from Texas McCombs School of Business
1982 - 1986
Bachelor of Arts - BA from Vanderbilt University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Senior Designation : Non Executive Director at BARK
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Insights For Selling To Michele

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michele is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Michele

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Michele move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Michele take some risk or not?

  • They are unlikely to take many risks.

You And Michele

Personality Compatibility


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