Michelle Agyeman-Coley in

Michelle Agyeman-Coley

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Founder and Managing Director at Future Brand Thinking
📍 London, England, United Kingdom

Michelle Agyeman-Coley is the Founder and Managing Director of FUTURE BRAND THINKING, a communications agency she started in 2021. With over 20 years of experience in luxury fashion and lifestyle PR, she focuses on elevating brands through a mix of traditional and modern tactics. She holds a Bachelor of Arts from Middlesex University.

She is a passionate collaborator who values building strong professional partnerships, having launched her agency with trusted colleagues she admired. Michelle openly reflects on her career journey, sharing her experiences with discrimination to foster more inclusive environments and help diverse talent thrive within the communications industry.

Her agency specializes in increasing the representation of fashion, beauty, and lifestyle brands owned, led, or founded by People of Colour.

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Experience
14 Years
Current Role
Founder and Managing Director
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Michelle shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michelle cares about

Championing Diverse Brands
She founded her agency to increase representation and put her experience behind brands run by people of color, a focus she was unable to pursue at previous agencies.
Integrated Brand Strategy
Her agency's ethos is to disrupt industry norms by mixing traditional and modern PR with social and digital content strategies to grow international brands into category leaders.
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Career

Work history

12-2020
Founder and Managing Director
Future Brand Thinking
3-2016 - 6-2018
Global PR & Brand Consultant
SØRENSEN
2-2016 - 12-2020
Associate Director
B2B Media Ltd PR
6-2014 - 1-2016
Fashion Director
B Public Relations
5-2012 - 4-2014
Associate Director
Snow PR
In the press

Media appearances

Gems in Comms – Michelle Agyeman-Coley, Future Brand Thinking. Featured in Spotify
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Michelle Agyeman-Coley, Future Brand Thinking – “Blatant …”. Featured in YouTube
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Education
1996 - 2000
Bachelor of Arts - BA
Middlesex University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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