Michelle Agyeman-Coley in

Michelle Agyeman-Coley

Enthusiast · DISC type i
Founder and Managing Director at Future Brand Thinking
📍 London, England, United Kingdom

Michelle Agyeman-Coley is the Founder and Managing Director of FUTURE BRAND THINKING, a communications agency she started in 2021. With over 20 years of experience in luxury fashion and lifestyle PR, she focuses on elevating brands through a mix of traditional and modern tactics. She holds a Bachelor of Arts from Middlesex University.

She is a passionate collaborator who values building strong professional partnerships, having launched her agency with trusted colleagues she admired. Michelle openly reflects on her career journey, sharing her experiences with discrimination to foster more inclusive environments and help diverse talent thrive within the communications industry.

Her agency specializes in increasing the representation of fashion, beauty, and lifestyle brands owned, led, or founded by People of Colour.

Read the full overview →
Experience
14 Years
Current Role
Founder and Managing Director
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Michelle shows up

Consensus Focused
Amiable & Agreeable
Story Driven

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Priorities

Topics Michelle cares about

Championing Diverse Brands
She founded her agency to increase representation and put her experience behind brands run by people of color, a focus she was unable to pursue at previous agencies.
Integrated Brand Strategy
Her agency's ethos is to disrupt industry norms by mixing traditional and modern PR with social and digital content strategies to grow international brands into category leaders.
+4 more topics Login to view topics
Career

Work history

12-2020
Founder and Managing Director
Future Brand Thinking
3-2016 - 6-2018
Global PR & Brand Consultant
SØRENSEN
2-2016 - 12-2020
Associate Director
B2B Media Ltd PR
6-2014 - 1-2016
Fashion Director
B Public Relations
5-2012 - 4-2014
Associate Director
Snow PR
In the press

Media appearances

Gems in Comms – Michelle Agyeman-Coley, Future Brand Thinking. Featured in Spotify
See now
Michelle Agyeman-Coley, Future Brand Thinking – “Blatant …”. Featured in YouTube
+1 more appearances Login to view media
Education
1996 - 2000
Bachelor of Arts - BA
Middlesex University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

More profiles

Discover additional public profiles from our index.

Tom Baruch
Tom Baruch
Senior Advisor
Breakthrough Energy Ventures
 Brittany Clements
Brittany Clements
Managing Director
American Family Ventures
 ِAhmed Adel Abo Elkheir, MSc. in Finance
ِAhmed Adel Abo Elkheir, MSc. in Finance
Head of Sustainability
Faisal Islamic Bank of Egypt
 Reynold Sumayku
Reynold Sumayku
Journalist & Communications Consultant
Freelance
Unlock the full playbookSee exactly how to sell to Michelle. Free, 10 seconds.