Michelle Agyeman-Coley

Enthusiast
DISC Type : i

Founder and Managing Director at Future Brand Thinking

London, England, United Kingdom

Overview

Michelle Agyeman-Coley is the Founder and Managing Director of FUTURE BRAND THINKING, a communications agency she started in 2021. With over 20 years of experience in luxury fashion and lifestyle PR, she focuses on elevating brands through a mix of traditional and modern tactics. She holds a Bachelor of Arts from Middlesex University.

She is a passionate collaborator who values building strong professional partnerships, having launched her agency with trusted colleagues she admired. Michelle openly reflects on her career journey, sharing her experiences with discrimination to foster more inclusive environments and help diverse talent thrive within the communications industry.

Her agency specializes in increasing the representation of fashion, beauty, and lifestyle brands owned, led, or founded by People of Colour.

Personality Overview

Consensus Focused

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Championing Diverse Brands
She founded her agency to increase representation and put her experience behind brands run by people of color, a focus she was unable to pursue at previous agencies.
Integrated Brand Strategy
Her agency's ethos is to disrupt industry norms by mixing traditional and modern PR with social and digital content strategies to grow international brands into category leaders.
Sustainable Agency Growth
She frequently posts about celebrating agency milestones and anniversaries, viewing the acknowledgment of past accomplishments as essential for building sustainable growth.

Media Appearances

Gems in Comms – Michelle Agyeman-Coley, Future Brand Thinking. Featured in Spotify

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Michelle Agyeman-Coley, Future Brand Thinking – “Blatant …”. Featured in YouTube

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Work History

12-2020
Founder and Managing Director at Future Brand Thinking
3-2016 - 6-2018
Global PR & Brand Consultant at SØRENSEN
2-2016 - 12-2020
Associate Director at B2B Media Ltd PR
6-2014 - 1-2016
Fashion Director at B Public Relations
5-2012 - 4-2014
Associate Director at Snow PR

Education

1996 - 2000
Bachelor of Arts - BA from Middlesex University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder and Managing Director at Future Brand Thinking
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Michelle

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Michelle take some risk or not?

  • They can take some low-probability risks if needed.

You And Michelle

Personality Compatibility


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