Michelle Balmer

Critic
DISC Type : C

Chief Brand Officer at OPULUS Beauty Labs

Santa Barbara, California, United States

Overview

Michelle Balmer is a multi-faceted leader in luxury beauty, currently serving as the Chief Brand Officer at OPULUS Beauty Labs. Her expertise lies in creating and executing brand and product strategy for innovative technologies. She is a Section4 Certified Brand Strategist and has previously held senior roles at LOréal.

She has a driving passion for keeping the consumer experience at the heart of achieving business goals, demonstrated by her work in developing the first global education department for the Clarisonic brand at LOréal.

Unique fact: The breakthrough beauty device and formulation technology she helped launch at OPULUS was awarded one of TIME Magazines Best Inventions of 2021.

Personality Overview

Critic

ROI Driven

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Beauty Innovation
As CBO of OPULUS, she was responsible for launching a "new class of beauty device" with breakthrough formulation technology, focusing on ingredient potency and freshness.
Luxury Brand Strategy
Her career is centered on luxury brands, from her consultancy SUPERBLOOM to her VP role at L'Oréal and as a certified Brand Strategist.
Consumer Experience
She focuses on the consumer journey, having built Clarisonic's first-ever global education department to enhance customer outreach and product understanding.

Media Appearances

Michelle has no verified media appearances

Work History

6-2019
Chief Brand Officer at OPULUS Beauty Labs
7-2017
Principal Owner at SUPERBLOOM Beauty and Wellness LLC
6-2012 - 6-2017
Vice President Global Education at L'Oréal
6-2011 - 6-2012
North American Business Development and Marketing at MedSkin Solutions Dr. Suwelack AG
1-2008 - 6-2011
Principal at Balmer Begley Associates

Education

Michelle has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Santa Barbara, California, United States Job Level : Leadership Designation : Chief Brand Officer at OPULUS Beauty Labs
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Michelle

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michelle take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michelle

Personality Compatibility


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