Michelle Balmer in

Michelle Balmer

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Chief Brand Officer at OPULUS Beauty Labs
📍 Santa Barbara, California, United States

Michelle Balmer is a multi-faceted leader in luxury beauty, currently serving as the Chief Brand Officer at OPULUS Beauty Labs. Her expertise lies in creating and executing brand and product strategy for innovative technologies. She is a Section4 Certified Brand Strategist and has previously held senior roles at LOréal.

She has a driving passion for keeping the consumer experience at the heart of achieving business goals, demonstrated by her work in developing the first global education department for the Clarisonic brand at LOréal.

Unique fact: The breakthrough beauty device and formulation technology she helped launch at OPULUS was awarded one of TIME Magazines Best Inventions of 2021.

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Experience
18 Years
Current Role
Chief Brand Officer
Job Level
Leadership
Location
Santa Barbara, California, United States
Personality Overview

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Priorities

Topics Michelle cares about

Beauty Innovation
As CBO of OPULUS, she was responsible for launching a "new class of beauty device" with breakthrough formulation technology, focusing on ingredient potency and freshness.
Luxury Brand Strategy
Her career is centered on luxury brands, from her consultancy SUPERBLOOM to her VP role at L'Oréal and as a certified Brand Strategist.
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Career

Work history

6-2019
Chief Brand Officer
OPULUS Beauty Labs
7-2017
Principal Owner
SUPERBLOOM Beauty and Wellness LLC
6-2012 - 6-2017
Vice President Global Education
L'Oréal
6-2011 - 6-2012
North American Business Development and Marketing
MedSkin Solutions Dr. Suwelack AG
1-2008 - 6-2011
Principal
Balmer Begley Associates
In the press

Media appearances

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Education

Michelle has no verified education history

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Behavioral profile

DISC profile (public)

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