Michelle Cardoso Alberto

Evaluator
DISC Type : dcs

Gerente Nacional de Demanda at Ofta Vision Health

São Paulo, São Paulo, Brazil

Overview

Michelle is the National Demand Manager at Ofta Vision Health, bringing over 17 years of leadership experience in the pharmaceutical industry. Holding two MBAs, she is recognized for building high-performance teams and executing strategy. Colleagues often describe her as strategic, analytical, and results-focused.


She dedicated 17 years to progressive leadership roles at the pharmaceutical giant EMS before moving into her current national position in 2026.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

High-Performance Teams
Her professional focus includes building and leading high-performance teams, a principle she highlighted in recent executive meetings.
Strategic Leadership
Praised by colleagues for her strategic and analytical vision, she is focused on the construction and execution of business strategies.
Pharmaceutical Sales
With over 17 years in the industry, her expertise is in managing large sales forces and developing plans to drive demand for medical products.

Media Appearances

Novo desafio na Ofta Vision Health. Featured in Panorama Farmacêutico

See Now

Work History

3-2026
Gerente Nacional de Demanda at Ofta Vision Health
9-2023 - 3-2026
Gerente Nacional de demanda at EMS
5-2021 - 8-2023
Gerente Regional de Clientes Estratégicos at EMS
8-2015 - 7-2021
Gerente distrital at EMS
9-2008 - 8-2015
Propagandista at EMS

Education

1-2022 - 7-2023
Master of Business Administration - MBA from Pontifícia Universidade Católica do Rio Grande do Sul
2019 - 2021
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente Nacional de Demanda at Ofta Vision Health
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Michelle

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Michelle take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Michelle

Personality Compatibility


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