Michelle Elstein

Inspirer
DISC Type : di

Co-Founder at Courageous Co.

London, England, United Kingdom

Overview

Michelle Elstein is the Co-Founder of Courageous Co. , a keynote speaker, and a performance coach for C-suite leaders with over 25 years of experience spanning 40+ countries. Her career includes senior roles at international law and investment firms like Morrison & Foerster. She holds an International Systemic Team Coaching Certificate.

She is a fitness enthusiast who draws powerful lessons from her recovery after a life-changing cycling accident in 2015, an experience that led her to qualify as a personal trainer. Michelle considers the gym one of her "happy places" and believes in the strong connection between physical challenges and mental resilience.

After a traumatic cycling accident, she qualified as an executive coach and personal trainer to help others build resilience.

Personality Overview

Decisive

Generous

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Leadership Development
Coaches C-suite leaders and international teams, focusing on strengthening leadership capabilities, teamwork, and executive performance.
Building Resilience
Her personal story of recovering from a traumatic accident is central to her coaching philosophy on overcoming adversity.
Corporate Culture
Has led award-winning culture transformation programs to align leaders and teams with a corporate mission and improve performance.

Media Appearances

Michelle Elstein - Courageous Co.. Featured in Courageous Co. (official website)

See Now

Work History

12-2018
Co-Founder at Courageous Co.
12-2014 - 8-2020
Non Executive Director at TIMEWISE - talent through flexibility
7-2015 - 7-2019
Director of Market Development and Strategy, Europe at Morrison & Foerster LLP
1-2010 - 7-2015
International Business Development and Marketing Director at Olswang - (Now CMS)
2008 - 2010
Client Services Director at Bladonmore

Education

1-2025 - 1-2025
Level 2 in Reiki Healing from Reiki Institute
2020 - 2020
International Systemic Team Coaching Certificate from AoEC - The Academy of Executive Coaching

More Information

Social Presence :

Prographics :

Exp : 29 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Courageous Co.
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Michelle

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michelle take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michelle

Personality Compatibility


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