Michelle Granda

Critic
DISC Type : C

Communications at Vocento Gastronomía

Madrid, Community of Madrid, Spain

Overview

Michelle is a marketing and communications professional with over 12 years of experience specializing in the gastronomy and education sectors. She has led brand strategy and digital projects across Spain and Latin America, and is currently pursuing a Masters in Digital Marketing at Universidad Camilo José Cela.

Passionate about gastronomy, Michelle actively promotes Ecuadorian cuisine on the international stage. She was previously involved in local food campaigns, demonstrating a genuine commitment to connecting people with culinary experiences, both globally and within her community. Her work reflects a deep interest in culinary heritage.

She was part of a campaign that successfully gave away ten tons of bananas to the public to encourage local consumption.

Personality Overview

Information Seeker

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Gastronomy Marketing
Her entire career, from La Escuela de los Chefs to Vocento Gastronomía, is focused on marketing within the food and culinary education industries.
Ecuadorian Cuisine
Expressed pride in promoting her home country's gastronomy at international events like Madrid Fusion and has been involved in local produce campaigns.
Digital Strategy
A core component of her professional skill set, further reinforced by her 2025 enrollment in a Master's program for Digital Marketing.

Media Appearances

Michelle has no verified media appearances

Work History

5-2025
Communications at Vocento Gastronomía
1-2025
Relaciones Internacionales at La Escuela de los Chefs
1-2023 - 1-2025
Directora de marketing at La Escuela de los Chefs
3-2015 - 12-2022
Coordinadora de Marketing y Comunicación at La Escuela de los Chefs

Education

Master's degree from Universidad Camilo José Cela
2012 - 2017
Licenciatura en Comunicación Social from Universidad Casa Grande

More Information

Social Presence :

Prographics :

Exp : 10 Location : Madrid, Community of Madrid, Spain Job Level : N/A Designation : Communications at Vocento Gastronomía
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Michelle

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michelle take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michelle

Personality Compatibility


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