Nick Watkins

Enigma
DISC Type : cid

Buying Manager - Paper at Asda

Greater Leeds Area, United Kingdom

Overview

Nick is the Buying Manager for Paper at ASDA, leveraging extensive FMCG experience. He is a commercial leader who previously founded and scaled MIGHTY Drinks, a plant-based food brand, from a concept into a multi-million-pound business. He is a graduate of Nottingham Business School.

Outside of his corporate roles, Nick has demonstrated a commitment to community and teamwork. He has participated in physically challenging team events to support and raise funds for charitable causes, such as the childrens cancer charity Candlelighters.

Unique fact: Before his current role at ASDA, Nick was a successful founder and CEO, securing over £12 million in investment for his own FMCG brand.

Personality Overview

Challenger

Persuasive & Assertive

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

FMCG Brand Building
As co-founder and CEO of MIGHTY Drinks, he scaled the brand from a kitchen concept to a multi-million-pound business with distribution in over 20, 000 locations globally.
Retail Category Management
Currently manages the Paper category at ASDA and previously managed the company's £260M+ Pet Care category, handling major supplier negotiations and commercial strategy.
The Plant-Based Sector
He founded and led a company dedicated to disrupting the plant-based market with innovative pea-based milk alternatives and other products.

Media Appearances

Nick has no verified media appearances

Work History

12-2025
Buying Manager - Paper at Asda
3-2018 - 12-2025
Co-Founder & CEO | MIGHTY Drinks at MIGHTY
2-2009 - 3-2018
Sales Director at NAMS ltd
10-2007 - 2-2009
Trading Team at Asda
1-2006 - 5-2007
Retail & Wholesale Executive | Butcher’s Pet Care at Butcher's Pet Care

Education

2004 - 2007
Bachelor’s Degree from Nottingham Business School, Nottingham Trent University
1997 - 2004
Education details unavailable from Queen Elizabeth Grammar School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Leeds Area, United Kingdom Job Level : Middle Designation : Buying Manager - Paper at Asda
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nick

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nick take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nick

Personality Compatibility


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