Michelle Martin

Collaborator
DISC Type : is

Marketing and Senior Account Director at Lloyd James Data Consultancy

London Area, United Kingdom

Overview

Michelle is a Marketing and Senior Account Director at Lloyd James Data Consultancy, bringing 25 years of industry experience. She specializes in data-driven marketing, campaign management, and client services. Michelle holds a BA in International Marketing and German from the University of Greenwich and is described by colleagues as highly professional.

Having started at Lloyd James as an Account Executive, she has grown into a senior leadership position within the same company.

Personality Overview

Example Driven

Consensus Builder

Appreciative

Scenarios where both sides can come out as winners appeal to them greatly.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Data Quality & Strategy
Emphasizes that data is only valuable when it is high-quality and accurate, specializing in data planning, strategy, and procurement for B2C and B2B.
Key Client Management
Focuses on managing all business requirements for key clients, leveraging extensive experience in client services and account management.
Direct Marketing Execution
Manages the full lifecycle of direct marketing, from data analysis and interpretation to campaign implementation and project management.

Media Appearances

Michelle has no verified media appearances

Work History

1-2019
Marketing and Senior Account Director at Lloyd James Data Consultancy
2-2015 - 1-2019
Senior Account Director at Lloyd James Data Consultancy
9-2011 - 1-2015
Direct Marketing Consultant at Lloyd James Data Consultancy
10-1999 - 8-2005
Account Executive at UK List & Press Services Limited

Education

BA International Marketing and German from University of Greenwich
Education details unavailable from Hochschule Rosenheim

More Information

Social Presence :

Prographics :

Exp : 20 Location : London Area, United Kingdom Job Level : Senior Designation : Marketing and Senior Account Director at Lloyd James Data Consultancy
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Michelle

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Michelle take some risk or not?

  • It is unlikely that they will take many risks.

You And Michelle

Personality Compatibility


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