Michelle O'Halloran in

Michelle O'Halloran

Inquirer · DISC type dc
Director of Brand Management | Health & Wellness at Lyra Collective
📍 United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
9 Years
Current Role
Director of Brand Management | Health & Wellness
Job Level
Mid-senior
Location
United States
Personality Overview

How Michelle shows up

Upfront
Hard To Convince
Judgemental

They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Michelle cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2024
Director of Brand Management | Health & Wellness
Lyra Collective
9-2022
Category Lead | Health, Beauty, & Personal Care
Lyra Collective
5-2020 - 9-2022
Category Lead | Haircare & Cosmetics
Packable
11-2018 - 5-2020
Brand Manager
Packable
10-2016 - 10-2018
Brand Manager
Under Armour
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2012 - 2015
Bachelor of Science (B.S.)
Hofstra University
2010 - 2012
Bachelor of Science (B.S.)
University of Connecticut
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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