Michelle Reid (she/her) in

Michelle Reid (she/her)

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Steering Committee Member at Canadian Purpose Economy Project
📍 Richmond, British Columbia, Canada

Michelle Reid is the Manager of Indigenous Reconciliation at BDC, where she leads the corporate reconciliation strategy. Her work is focused on embedding Indigenous values into business practices. Previously, she was instrumental in growing the B Corp movement in Canada, helping businesses align with sustainability and purpose.

As an Ojibwe mother, Michelle is passionate about creating spaces of belonging and honoring Indigenous voices. Her personal reflections often center on her journey, the importance of community, and her desire to support others. She champions mental health awareness, sharing her own experiences to foster connection.

She draws inspiration from the Fireweed plant, a symbol of resilience that is the first to grow back after a fire.

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Experience
12 Years
Current Role
Steering Committee Member
Job Level
Middle
Location
Richmond, British Columbia, Canada
Personality Overview

How Michelle shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Michelle cares about

Indigenous Reconciliation
Her primary professional focus is leading BDC’s Reconciliation Roadmap and fostering long-term relationships with Indigenous communities, clients, and partners.
Purpose-Driven Business
Stemming from her years growing the B Corp movement, she focuses on aligning business practices with values of sustainability, equity, and purpose.
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Career

Work history

8-2024
Steering Committee Member
Canadian Purpose Economy Project
8-2025
Manager, Indigenous Reconciliation
BDC
9-2024 - 7-2025
Sr Advisor, Indigenous Reconciliation
BDC
3-2023 - 9-2024
Advisor, Corporate Sustainability and B Corp
BDC
6-2018 - 12-2024
Committee Chair
B Local Vancouver
In the press

Media appearances

About Us - Canadian Purpose Economy Project. Featured in Canadian Purpose Economy Project
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About Us - Canadian Purpose Economy Project. Featured in Canadian Purpose Economy Project
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Education
2015 - 2015
Communicating on the Edge: Managing Emotion
The University of British Columbia
2013 - 2013
Marketing Management - Marketing Essentials
British Columbia Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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