Michelle Reid (she/her)

Inspirer
DISC Type : di

Steering Committee Member at Canadian Purpose Economy Project

Richmond, British Columbia, Canada

Overview

Michelle Reid is the Manager of Indigenous Reconciliation at BDC, where she leads the corporate reconciliation strategy. Her work is focused on embedding Indigenous values into business practices. Previously, she was instrumental in growing the B Corp movement in Canada, helping businesses align with sustainability and purpose.

As an Ojibwe mother, Michelle is passionate about creating spaces of belonging and honoring Indigenous voices. Her personal reflections often center on her journey, the importance of community, and her desire to support others. She champions mental health awareness, sharing her own experiences to foster connection.

She draws inspiration from the Fireweed plant, a symbol of resilience that is the first to grow back after a fire.

Personality Overview

Decisive

Generous

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Indigenous Reconciliation
Her primary professional focus is leading BDC’s Reconciliation Roadmap and fostering long-term relationships with Indigenous communities, clients, and partners.
Purpose-Driven Business
Stemming from her years growing the B Corp movement, she focuses on aligning business practices with values of sustainability, equity, and purpose.
Indigenous Entrepreneurship
She actively promotes initiatives like the Fireweed 2026 Venture Accelerator, which creates space and opportunities for Indigenous entrepreneurs to rise and rebuild.

Media Appearances

About Us - Canadian Purpose Economy Project. Featured in Canadian Purpose Economy Project

See Now

About Us - Canadian Purpose Economy Project. Featured in Canadian Purpose Economy Project

See Now

Work History

8-2024
Steering Committee Member at Canadian Purpose Economy Project
8-2025
Manager, Indigenous Reconciliation at BDC
9-2024 - 7-2025
Sr Advisor, Indigenous Reconciliation at BDC
3-2023 - 9-2024
Advisor, Corporate Sustainability and B Corp at BDC
6-2018 - 12-2024
Committee Chair at B Local Vancouver

Education

2015 - 2015
Communicating on the Edge: Managing Emotion from The University of British Columbia
2013 - 2013
Marketing Management - Marketing Essentials from British Columbia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : Richmond, British Columbia, Canada Job Level : Middle Designation : Steering Committee Member at Canadian Purpose Economy Project
URL has been copied!

Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michelle

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Michelle take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Michelle

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.