Michelle Risley

Observer
DISC Type : ic

Principal at The Cassandra Group

United States

Overview

As Principal at The Cassandra Group, she excels in complex investigations and business intelligence, advising businesses, law firms, and non-profits. With a Masters from LSE, shes an experienced project manager and researcher in global markets.

She enjoys analyzing public records and media, and has a particular interest in understanding high-net-worth individuals lifestyles. Her personal interests also include true crime and exploring how AI impacts perception.

Shes a licensed Private Detective (WI Private Detective Agency No. : 20043 - 62).

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Complex Investigations
Her company, The Cassandra Group, specializes in private investigative research and consulting services for business-critical questions.
Business Intelligence
Her career history consistently shows expertise in conducting research, analyzing data, and delivering actionable intelligence for clients.
Fraud Detection
She shares posts about protecting finances from identity theft and mentions stories about fraud and tracing assets of billionaires.

Media Appearances

Michelle has no verified media appearances

Work History

1-2024
Principal at The Cassandra Group
2-2014 - 8-2023
Senior Director at FTI Consulting
10-2012 - 11-2013
Associate Director at Veracity Worldwide
12-2011 - 10-2012
Senior Investigative Analyst at MSA Investigations
11-2010 - 12-2011
Associate at Risk Advisory

Education

MSc from The London School of Economics and Political Science (LSE)
BA from Brandeis University

More Information

Social Presence :

Prographics :

Exp : N/A Location : United States Job Level : N/A Designation : Principal at The Cassandra Group
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Michelle

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Michelle take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Michelle

Personality Compatibility


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