Michelle Ruiz

Critic
DISC Type : C

CEO & Founder at Hyfé

San Francisco, California, United States

Overview

Michelle Ruiz is a chemical engineer and the CEO & Founder of Hyfé. Leveraging nearly a decade of experience in process engineering and project execution at ExxonMobil, she now leads Hyfé in transforming food processing waste into valuable chemicals to replace petroleum. She is a graduate of Carnegie Mellon University.

Michelles pivot from the oil and gas industry was deeply personal, motivated by a desire to improve health outcomes after her mother was diagnosed with pre-diabetes. As an immigrant from Ecuador, she is passionate about creating healthier, low-carb food alternatives and disrupting male-dominated industries like manufacturing and deep tech.

Inspired by her familys health history, she founded Hyfé to make nutritious, sustainable food more accessible.

Personality Overview

Precise

Negotiator

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Circular Economy
Her company, Hyfé, is built on the principle of upcycling food manufacturing wastewater into valuable, low-cost feedstocks for sustainable products.
Health & Nutrition
Was motivated to start her company due to her family's history with diabetes, focusing on creating low-carb, high-protein flour alternatives.
Decarbonizing Industry
Aims to replace petroleum-based products by creating sustainable chemicals from waste streams, addressing a major source of industrial carbon emissions.

Media Appearances

15 Minutes With…Michelle Ruiz, CEO and Founder of Hyfé Foods. Featured in Hyfé Tech Blog

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Michelle Ruiz, CEO, Hyfé Foods - Digest TV. Featured in Digest TV (robin.stream)

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Work History

2-2021
CEO & Founder at Hyfé
4-2020 - 2-2021
Joliet Refinery - Project Start Up Engineer at ExxonMobil
9-2019 - 4-2020
Joliet Refinery - Utilities Process Improvement Engineer at ExxonMobil
2-2018 - 9-2019
Joliet Refinery - Wastewater Treatment and Oil Movements Engineer at ExxonMobil
7-2014 - 2-2018
Industrial Sales Engineer at ExxonMobil

Education

2010 - 2014
Bachelor of Science (B.S.) from Carnegie Mellon University

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco, California, United States Job Level : Leadership Designation : CEO & Founder at Hyfé
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Michelle

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Michelle take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Michelle

Personality Compatibility


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