Michelle Schmiesing in

Michelle Schmiesing

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Senior Manager, Consumer Insights at The Hershey Company
📍 Palmyra, Pennsylvania, United States

Michelle Schmiesing is a consumer insights leader with a career focused on market research and analysis. She currently serves as a Senior Manager at The Hershey Company, leveraging a Bachelors of Business Administration from Ohio University. Her experience spans from analyst roles at ACCO Brands to management at Hershey.

She was instrumental in developing the insights and testing for the Reeses Pantry Pack prior to its launch.

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Experience
19 Years
Current Role
Senior Manager, Consumer Insights
Job Level
Middle
Location
Palmyra, Pennsylvania, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Michelle cares about

Consumer Insights
Her entire career progression, from analyst at ACCO Brands to Senior Manager at Hershey, has been focused on consumer and market insights.
Product Innovation
She was directly involved in the development and testing of the Reese's Pantry Pack, showcasing her contribution to bringing new products to market.
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Career

Work history

5-2020
Senior Manager, Consumer Insights
The Hershey Company
11-2017 - 5-2020
Manager, Consumer Insights
The Hershey Company
7-2013 - 11-2017
Senior Market Insights Analyst
ACCO Brands
11-2009 - 7-2013
Market Insights Analyst
ACCO Brands
6-2009 - 11-2009
Research Director
WBA Research
In the press

Media appearances

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Education
Bachelor's of Business Administration
Ohio University
2009 - 2010
Certificate
The University of Georgia
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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