Michelle Slavich

Pioneer
DISC Type : DSI

Chief Marketing Officer at Promise

United States

Overview

Michelle Slavich is the Chief Marketing Officer at Promise, a Generative AI studio. Her career is defined by leading marketing and communications through transformative growth at global giants like Netflix, Google, and Warner Bros. She holds a Bachelor of Arts from UCLA and specializes in scaling businesses at the intersection of technology and media.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Generative AI Storytelling
Currently serves as CMO for Promise, an entertainment studio built from the ground up to drive storytelling innovation in the era of Generative AI.
Entertainment Marketing
Has a long history of leading global marketing and publicity for major media companies including Netflix, Google/YouTube, Warner Bros. , and NBCUniversal.
High-Stakes Launches
Was instrumental in launching major subscription services like YouTube TV and YouTube Premium, as well as Netflix's global fan event, TUDUM.

Media Appearances

Promise Bolsters Executive Team with Senior Entertainment and Technology Leaders. Featured in Kron4.com (EIN Presswire)

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Work History

8-2025
Chief Marketing Officer at Promise
10-2024 - 8-2025
Strategic Advisor & Consultant at Promise
12-2024
Strategic Advisor at OUTFRONT Media
6-2024
CEO at Peak Insight Advisors
9-2020 - 4-2024
Head of US Publicity, Events & Publishing at Netflix

Education

Bachelors of Arts from UCLA
Education details unavailable from Acalanes High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : United States Job Level : Leadership Designation : Chief Marketing Officer at Promise
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Michelle

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They are generally fast movers and can take quick decisions
  • Can Michelle take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Michelle

Personality Compatibility


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