Midya Tsoy

Inspirer
DISC Type : di

Senior Director, Digital at Compass Digital

Toronto, Ontario, Canada

Overview

Midya is a strategic RevOps and Growth Marketing leader at Compass Digital, specializing in transforming ambiguity into scalable growth and driving GTM strategy. She holds a unique Bachelors degree in both Creative Writing and Business from Vancouver Island University. Colleagues describe her as strategic, sharp, and collaborative.

Outside of her professional role, Midya has a passion for travel and a deep background in the literary world. She has worked with publishing houses like Random House and Harlequin and has been involved with writers conferences, reflecting her long-standing interest in creative expression and storytelling.

She is the author of a feature titled "A Place to Call Home, " which explores her personal background and ethnic history.

Personality Overview

Generous

Charming & Persuasive

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Go-to-Market Strategy
Her role is centered on driving GTM, transformation, and innovation strategy for digital products.
Digital Growth Systems
A recommendation highlights her ability to build the systems and experimentation frameworks that make growth sustainable.
Cultivating Authenticity
She posted about embracing all emotions over "false positivity" to cultivate authenticity.

Media Appearances

Midya has no verified media appearances

Work History

7-2025
Senior Director, Digital at Compass Digital
12-2022 - 7-2025
Director, Digital Growth at Compass Digital
10-2021 - 12-2022
Senior Manager, Growth Marketing at Compass Digital
4-2018 - 12-2019
Digital Marketing Strategist (CAA Travel, shopwithcaa.com & Retail) at CAA Club Group
5-2017 - 4-2018
Email Marketing Specialist at CAA Club Group

Education

2011 - 2011
China Field School from Vancouver Island University (VIU)
2014 - 2014
Education details unavailable from Print Measurement Bureau Online Media School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Senior Director, Digital at Compass Digital
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Insights For Selling To Midya

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Midya is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Midya

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Midya move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Midya take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Midya

Personality Compatibility


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