Miguel Villarruel

Examiner
DISC Type : cs

Trade Marketing Director at FILA

Mexico City Metropolitan Area

Overview

Miguel has no verified overview

Personality Overview

Unexpressive

Process Oriented

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Miguel has no verified topics they care about

Media Appearances

Miguel has no verified media appearances

Work History

6-2019
Trade Marketing Director at FILA
3-2016 - 1-2019
Coordinador de merchandising visual at Herschel Supply Company
2-2013 - 3-2016
Visual Merchandising-Managerin at Vans, a VF Company
1-2010 - 11-2012
Gerente de sucursal at Quiksilver

Education

1-2002 - 12-2006
Ciencias de la comunicacion from Universidad Mexicana, S.C.

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Trade Marketing Director at FILA
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Insights For Selling To Miguel

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miguel is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Miguel

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Miguel move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Miguel take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Miguel

Personality Compatibility


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