Mihir Lunia

Critic
DISC Type : C

Founder & CEO at Brego Land

Mumbai, Maharashtra, India

Overview

As Founder & CEO of Brego Business and Brego Land, Mihir Lunia focuses on simplifying growth for entrepreneurs and making land ownership transparent. An alumnus of the Indian School of Business, he applies a system-oriented approach to marketing, finance, and real estate development, aiming to create scalable solutions.

Outside of his entrepreneurial ventures, Mihir has a deep connection to nature, stemming from his childhood on a farm. He is a musician who has fronted a rock band and released a solo EP. He is currently building a farm home with his wife, who runs a wildlife lodge.

Interesting fact: Mihir was the vocalist-guitarist for a rock band and released a solo EP inspired by classic rock artists like Pink Floyd and Guns N Roses.

Personality Overview

Precise

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Real Estate Development
He founded Brego Land to make land ownership transparent, inspired by his childhood on a farm and his personal experience selling land to fund his wedding.
SME Growth
Through Brego Business, he provides integrated marketing and finance solutions to help small and medium enterprises scale, emphasizing a partnership approach over simple advisory.
AI in Business
He is actively exploring AI's role in business, viewing it as a fundamental pillar for optimizing operations and improving how customers interact with companies.

Media Appearances

Brego Business Scales Up with Integrated Finance and Marketing for Start‑ups and SMEs. Featured in IANS

See Now

Work History

11-2020
Founder & CEO at Brego Land
4-2017
Founder at Brego Business
2-2017
Co-Founder at Brego Business
2017
Founder & CEO at Brego Business
1-2014 - 3-2017
Partner & Head of Growth at Themis Consulting

Education

2017 - 2018
PGP from Indian School of Business
2008 - 2011
Bachelor of Business Administration (B.B.A.) from JAI HIND COLLEGE, MUMBAI

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Founder & CEO at Brego Land
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Insights For Selling To Mihir

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mihir is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Mihir

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Mihir move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Mihir take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Mihir

Personality Compatibility


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